Word of Mouth

In many aspects of life, we tend to rely on the opinions and recommendations of others. Whether we’re deciding on which movie to see, or what book to pick off the shelf, or what restaurant to frequent, we check the reviews. Many establishments are now encouraging feedback through surveys or social media platforms – I received three requests this week for specific reviews!

We weigh these assessments differently when we consider them. We have a higher level of trust when feedback is coming from someone we trust – a friend or neighbour. Formalised reviews from experts (editorial assessments in trusted sources) bear a certain credence. We look at online reviews with a proverbial grain of salt, but consider the number of reviews and overall rating. And a generic ‘staff pick!’ in a store could really mean anything.

There are other reviews that filter into our decision-making: anonymous reviews. The comments from the person in line behind us in a coffee shop about a fabulous new boutique may inspire us to check it out; whereas overhearing a chat about a terrible restaurant may deter our patronage of that establishment.

And so, we are mindful to be aware of what we are saying, and where – and why! Knowing what we are trying to accomplish with our commentary can help us better understand what is going on.

Especially when we are giving our own reviews of the church. We know that society does not always look favourably upon the church; this can be increased if we are overheard voicing our concerns or criticisms out in public. A non-attendee lamenting over the numbers in the pews is unlikely to be inviting for a newcomer. A volunteer complaining on social media that their personal needs haven’t been met suggests a disconnected community. Etc.

We have the opportunity, instead, to use our word-of-mouth as an evangelistic tool. We can speak kindly about our experience: maybe the people at the next table will hear us discussing the sermon and our thoughts on the topic (without critiquing the preacher), and understand us as an engaging community. The folks behind us in the coffee line may hear of the outreach ministries, and be stirred to join in those good works. Sharing a social media post about ways to serve may reach out to an isolated person who is led to a supportive community.

We know that life is not perfect, and church is not perfect. Likewise, we are not perfect! But with a little bit of intentionality and care, we can use our reviews in helpful and constructive ways, that may be overheard or received by someone who is seeking to know a loving community that reflects the values and joy of a Christ-centered community.